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JESSICA SHELY GREEN

Marketing & Communications Executive

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ABOUT

Executive Profile

Award-winning marketing and communications executive with 15+ years of experience leading brand strategy, stakeholder engagement, and organizational transformation across nonprofit, corporate, and public-sector environments.

Proven leader in building and scaling marketing and communications functions, aligning cross-functional teams, and driving measurable growth in visibility, engagement, and community impact. Founder of a successful creative agency and trusted advisor to leadership teams navigating brand positioning, digital transformation, and strategic communications.

Recognized for bringing clarity, structure, and vision to complex environments while strengthening internal alignment and external perception.

CORE LEADERSHIP COMPETENCIES

Areas of Expertise

  • Strategic Communications Leadership

  • Brand Development & Positioning

  • Executive Messaging & Crisis Communications

  • Organizational Alignment & Change Leadership

  • Stakeholder Engagement & Community Relations

  • Team Leadership & Cross-Functional Collaboration

  • Marketing Strategy & Digital Transformation

  • Performance Metrics & Data-Driven Decision Making

2025 – 2026

Director of Marketing & Communications

Cincinnati Public Schools

  • Led districtwide marketing and communications strategy for a 66-school system serving 35,000+ students

  • Developed and initiated implementation of a comprehensive Marketing & Communications Plan aligned to district strategic priorities

  • Built foundational infrastructure, including SOPs, intake systems, and performance tracking, to improve operational efficiency and accountability

  • Directed executive communications, crisis response, and stakeholder engagement across internal and external audiences

  • Advised senior leadership on brand positioning, messaging strategy, and community engagement initiatives

  • Aligned cross-functional teams across media relations, digital, and creative services to deliver cohesive communications

  • Introduced KPI dashboards to measure impact and inform decision-making

  • Navigated and led communications efforts during a period of organizational transition

2015 – Present

Founder & Principal

GPD Creative Agency

  • Founded and scaled an award-winning creative agency serving 100+ organizations across nonprofit, education, and small business sectors

  • Led strategic brand development, marketing campaigns, and digital transformation initiatives for diverse clients

  • Generated consistent year-over-year revenue growth for over a decade

  • Served as executive advisor to organizations on brand positioning, communications strategy, and audience engagement

  • Built scalable systems and processes to support client growth and operational efficiency

  • Delivered integrated marketing solutions across web, social, content, and design

2019 – 2020

Director, Communications & Advocacy

YWCA Greater Cincinnati

  • Led communications strategy to advance organizational mission and public visibility

  • Directed media relations, digital strategy, and advocacy communications

  • Increased audience engagement by 50% and expanded digital reach by 30%

  • Managed crisis communications and executive messaging

  • Developed and executed community engagement initiatives and advocacy campaigns

2015 – 2019

Marketing Manager

Best Upon Request

  • • Led internal marketing function and creative team operations.
    • Developed and executed multi-channel marketing strategies supporting organizational growth.
    • Managed CRM and marketing automation platforms, including Salesforce and Pardot.
    • Directed website strategy, content development, customer engagement initiatives, and buyer persona development.
    • Oversaw marketing campaigns, trade shows, and digital initiatives to strengthen brand visibility and lead generation.

 

Previous Roles at Best Upon Request:

Graphic Design Specialist (2012 – 2013)

Communications Coordinator (2010 – 2012)

2005 – 2008

Additional Experience

Creative, Communications and Design roles with:

  • New York Moves Magazine

  • The Wall Street Journal

  • Siegel+Gale

  • Scripps Howard News Service

WORK EXPERIENCE

GLOBAL LEADERSHIP & SERVICE EXPERIENCE

2014

World Race Team Leader

Adventures in Missions

Completed an 11-month humanitarian and leadership expedition across 11 countries in Central America, Southeast Asia, and Southern Africa, supporting community development, education, orphan care, and ministry initiatives.

  • Served as liaison between Adventures in Missions headquarters and international partner organizations.

  • Coordinated travel logistics and operational planning across multiple countries and ministry sites.

  • Conducted weekly coaching and accountability meetings with a team of seven participants.

  • Mentored and provided leadership development support to more than 100 students and young adults.

  • Taught English language instruction to more than 100 primary and secondary school students.

  • Supported orphan care initiatives serving more than 500 children across multiple communities.

  • Designed and produced marketing and communications materials including newsletters, banners, websites, and the 2014 Remembrance publication.

AWARDS & RECOGNITION

Class I Supplier of the Year – NMSDC

Marketing Pinnacle Award – AMA Cincinnati

40 Under 40 – Cincinnati Business Courier

CERTIFICATIONS

Google UX Design Professional Certificate

Wix Icon Partner Certification

EDUCATION

Master of Science in Communications Design

Pratt Institute, New York, NY / Graduated:2019

Bachelor of Arts in Journalism & Communications

Hampton University, Hampton, VA / Graduated:2006

Strategic and Crisis Communications

Supported Cincinnati Public Schools as Director of Marketing & Communications to provide strategic leadership for one of Ohio's largest school districts serving more than 35,000 students across 66 schools.

Digital Transformation and Community Engagement

Partnered with the Cincinnati NAACP to modernize its digital presence, strengthen community engagement, and create new pathways for membership growth, fundraising, and advocacy.

Community Impact and Communications

Partnered with the Urban League of Greater Southwestern Ohio to support the State of Black Cincinnati report, transforming complex research into an engaging and accessible community resource.

FEATURED WORK

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LET'S WORK TOGETHER

marcommrsgreen@gmail.com

513-814-9429

Cincinnati, Ohio Based

Open to Remote & Hybrid Opportunities Nationwide

Available for Remote & Hybrid Leadership Opportunities.

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